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Inbound or Outbound Marketing: Which one is best for your small business?

Inbound or Outbound Marketing: Which one is best for your small business? Understanding the difference between inbound and outbound marketing is key to crafting effective strategies. Inbound marketing attracts customers through valuable content and SEO, fostering organic reach and engagement. Outbound marketing pushes messages to a broad audience through traditional advertising methods like TV and…

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The Power of Behind-the-Scenes Videos: Boosting Your Brand and Sales

The Power of Behind-the-Scenes Videos: Boosting Your Brand and Sales Behind-the-scenes videos (BTS) provide authenticity and transparency, boosting brand exposure and emotional connection with the audience. Sharing exclusive, behind-the-scenes content can increase social media following and visibility through engaging, shareable videos. BTS content builds trust with consumers by humanizing the brand and showcasing the passion…

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Tri-County STEMersion receives $25,000 grant from Power:Ed

Tri-County STEMersion receives $25,000 grant from Power:Ed To support expansion of annual STEMersion Institute. SUMMERVILLE, S.C.– Dorchester County Economic Development accepted a grant of $25,000, on behalf of Tri-County STEMersion, a nonprofit dedicated to bridging the gap between industry needs and local education by integrating high-demand STEM skills into classrooms.  The funds were provided by…

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5 Emails that Will Grow Your Business

5 Emails that Will Grow Your Business Implementing a lead magnet on your website is crucial for capturing the email addresses of interested visitors, offering them a valuable resource in exchange An effective email campaign is essential for building trust with potential customers, utilizing a series of welcoming messages to make a memorable impression. Various…

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SUMMERVILLE MEDICAL CENTER WELCOMES MICHAEL “LOGAN” RAWLINS, MD, FACS, FASMBS

SUMMERVILLE MEDICAL CENTER WELCOMES MICHAEL “LOGAN” RAWLINS, MD, FACS, FASMBS Providing High Quality Bariatric and Weight LossCare for our Community Summerville, SC (May 20, 2024) –Summerville Medical Center is thrilled to welcome bariatric and general surgeon Michael “Logan” Rawlins, MD, FACS, FASMBS as the new Bariatric Medical Director to lead the hospital’s 13+ year bariatric…

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10 Innovative (and Cost-Free) Strategies to Grow Your Small Business

10 Innovative (and Cost-Free) Strategies to Grow Your Small Business Leverage word of mouth by encouraging satisfied customers to share their experiences and offer referral incentives. Form strategic partnerships with businesses that align with your values for mutual growth and community building. Share your unique business story at local events and on your website to…

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The Tool Belt Generation: Revitalizing Our Workforce, One Trade at a Time 

The Tool Belt Generation: Revitalizing Our Workforce, One Trade at a Time  Gen Z is exploring alternative career paths in trades like construction and mechanics, driven by the rising cost of college education. The Tool Belt Generation is prioritizing practical skills and vocational careers over traditional college degrees, influenced by the tangible outcomes and potential…

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Maximizing Your Influence in the Workplace: Strategies from Communication Expert Matt Abrahams

Maximizing Your Influence in the Workplace: Strategies from Communication Expert Matt Abrahams Enhance workplace influence through effective communication, including engaging storytelling, strategic pauses, and active listening. Boost your value and influence by being reliable, taking on challenging tasks, and becoming the go-to expert in your field. Build a wide network of authentic relationships across the…

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9 Essential Retail Marketing Strategies for 2024

9 Essential Retail Marketing Strategies for 2024 Optimize your online presence with accurate, up-to-date information and a Google Business Profile. Employ strategic sales and loss leaders to drive foot traffic and highlight product range. Create captivating window displays and offer a digitally curated catalog for broader inventory access and to support customers who want to…

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Extreme Ownership: How Leaders Can Transform Business Culture with Radical Responsibility

Extreme Ownership: How Leaders Can Transform Business Culture with Radical Responsibility Extreme ownership is a mindset shift that emphasizes complete accountability in leadership, as explained by Jocko Willink, a former Navy SEAL officer. This philosophy leads to enhanced respect and fosters a culture of effective problem-solving and trust within teams. True leaders embrace their failures…

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